Graphic design is a design process that combines text and graphics in a way intended to communicate a specific message.

You’ll find graphic design in company logos and printed materials such as brochures, posters, banners, greeting cards, postcards, business cards, billboards, and advertisements. Technological advancement has given us a digital environment complete with websites, online ads, brochures, virtual presentations, and much more.

Graphic designers can use hand-illustrated designs as well as computer-aided designs thanks to a wide range of software with almost endless digital design tools. The availability of software like Adobe Illustrator and Photoshop have become essential for a graphic designer.

A graphic designer does more than just put their creative skills to work. Although most graphic designers are already intuitively creative, they have spent time studying many design principles. It is essential to understand how design elements can be used to convey desired messages and values ​​as well as to evoke a certain feeling in the viewer. As a visual communicator, they take advantage of these design elements and use concepts such as color, typography, space, balance, shape, and lines to create their visual message.

Besides converting a client’s vision, brand image and value proposition into a graphic presentation, a designer will undertake several specialized tasks as part of a graphic design project. Specialist tasks include collaborating on the concept (usually with a team), attending meetings about the project, paying attention to what clients click on, doing presentations explaining different potential designs, reviewing designs, and preparing asset files for others on the team and for client use.

There are many ways to work with a graphic designer. Partnership options include working through an agency, using a platform like 99designs, or hiring them directly. However, you must be prepared to communicate clearly and frequently about what you want from your graphic designer. The more specific you are when filling out your application, the more likely the final product will reflect your vision. Communicating clearly and reducing revisions will reduce your expenses. Most graphic designers include one or two rounds of changes in the price of their project.
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Although some designers have their own design process, there are a few overriding approaches that define a good process for working with a graphic designer. Before contacting a graphic designer, be sure to do your research in terms of whether they are a good fit for your project. The best results happen when you and your graphic designer have a blast with great communication and great artistic results. Hopefully you will have a beneficial and ongoing working relationship with your freelance graphic designer on future projects and what you will be working on.